When you invest in aerial photo and video, you’re not doing it to file away “pretty footage.” You’re doing it to use it—across web, social, email, PR, trail maps, signage, sales decks, partner campaigns, recruiting, and whatever else your season demands.
That’s why our policy is simple and resort-friendly: when we shoot media on your behalf, you own it.
Why this matters (especially for resorts)
Resorts move fast. Teams change. Campaigns evolve. Channels multiply. The last thing you need is a licensing fine print problem that shows up right when your marketing plan is working.
A lot of creative services treat media like a rental: you pay for the shoot, and then you keep paying—or keep asking—for permission to use what you already funded. That might be common in some corners of the industry, but it’s not helpful when you’re juggling seasonal timelines, partner needs, and multiple internal stakeholders.
Our approach reduces friction. You can publish with confidence, share internally, and plan long-term without worrying that the rights don’t match your reality.
What “you own what we shoot” means in plain language
Here’s what we’re communicating with that statement:
You can use your deliverables for your resort’s needs. If you want to feature a hero shot on your website, cut it into social clips, drop stills into a pitch deck, or keep a library for future campaigns, you’re not stepping into a permissions maze.
You don’t have to chase us for approvals every time your plan changes. Marketing isn’t static—your content shouldn’t be, either.
You avoid licensing conflicts. The point is to keep you out of awkward “Can we use this here?” conversations when you’re working with partners, agencies, or internal teams.
It’s your library to build on. The media we create for you should behave like an asset, not like a temporary deliverable.
Because ownership and rights can have legal nuance depending on contract language and specific use cases, we always encourage a quick conversation if you have a particular scenario in mind (multi-property groups, co-marketing with a major partner, paid media distribution, broadcast, etc.). We’ll make sure you’re crystal clear before we fly.
What this policy is designed to prevent
This policy exists for one reason: so your content can do its job.
It helps prevent:
- Surprise usage restrictions when a campaign needs to scale fast
- Delays caused by internal teams waiting on permissions
- Confusion when agencies, PR teams, or partners request assets
- Risk from unclear licensing language or mismatched expectations
In other words: we’d rather spend our time capturing the mountain at its best than untangling rights questions later.
A few smart questions to ask (and we’ll answer them plainly)
If you’re comparing vendors or you’ve been burned before, these are exactly the right questions to bring up. We’re happy to walk through them in real language:
- Where can we use the content? (Website, social, ads, print, PR, partner decks, etc.)
- Can we share with partners and agencies?
- Can we archive it and reuse it next season?
- Is there anything we can’t do with it?
If you already have a standard vendor agreement, send it over. We’ll align on expectations early so there are no surprises after delivery.
Let’s make ownership the easiest part of your shoot
You have enough moving pieces—weather windows, events, openings, lift schedules, stakeholder approvals. Media ownership shouldn’t be another variable.
If you’re planning a shoot (or just scoping what’s possible), reach out and tell us what you want to do with the content. We’ll confirm the details, match the deliverables to your real-world usage, and keep everything clean from day one.
Contact Alpine Arrial to talk through your resort’s needs and lock in a plan that lets you publish with confidence.